Empowering Classical Music for the Future

The classical music industry faces the same challenges worldwide: funding, audiences, and a need for more appreciation from politicians, sponsors, and foundations. Artistic innovation can only provide partial and temporary solutions. The long-term answer, however, requires stronger strategic planning in areas beyond the traditional artistic methods used to attract attention. The industry must take stock of and adapt to the world around it. While this may seem distant from a purely artistic perspective, it is essential for maintaining connection, respect, and funding from the outside world. Understanding and positioning itself as an active part of society—engaging with the issues that matter most today—is not just necessary; it is vital for survival